Just when you thought there weren't enough niche social platforms out there - the Swiss have launched a social network for chocolate lovers:
Modeled on successful precursors like Facebook and MySpace, myswisschocolate.ch, based in the small town of Pfaeffikon near Zurich, provides a virtual platform for people who share a love of the sugary treat that is the country's trademark.
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The virtual balance of the chocolate-lover's account can then be converted into real chocolate -- handmade by myswisschocolate.ch and shipped to 15 countries worldwide.